About us

Morena Sales and Merchandising is a proud national Lesotho distribution, sales and merchandising company. Dedicated in ensuring the success of brands by providing an optimal distribution, sales and merchandising service function through conducting an exclusive business solution to our partners.

We represent leading brands from the world’s finest companies. Our company is highly driven to achieve the highest standards of quality and excellence in everything we do. Morena is a performance orientated company which endeavours to understand its principals and customers needs. We are committed to ensure sustainable business growth, hence being driven to perform optimally at every opportunity. We have over 20 years of experience of this market.

We are rooted in Lesotho, a proudly registered Lesotho company, with our head office in Maseru the capital city within the Kingdom of Lesotho. We cover the entire country where we service the marketplace comprehensively. Specialising in the bottom-end and informal markets, up to and including the corporate formal retail and wholesale sphere. We service all specialised market channels including the pharmacy and hospitality industries.

Our professional team is committed to create a sustainable trading environment in Lesotho. The entire team, across all departments, are motivated to work together to ensure that our partners SKU’s are responsibly allocated within all the required trade channels best suited to the LSM profile. The well-trained team is aligned, they have the knowledge and experience across our portfolio. Everyone is committed to their relevant objectives, fulfilling forecasts and achieving targets. Our team understands our Lesotho customer base and the consumer need.

Morena Sales also offers an exclusive merchandising service wherein our regularly trained merchandisers ensure that our customers’ SKU’s are always well stocked, rotated, well-defined, free from dirt, correctly priced and perfectly presentable. Essentially making sure that the products are suitably available, visible and accessible to the shopper/customer at all time.

POS management forms part of the specialised functions we offer in Lesotho. Our promoters are continuously trained and managed to deliver 100% execution on the principle need. Conducting border protocol is part of our daily function, we handle this 360°

We strive to lead by example and our aim is to acquire the best in-store and home location for branded products to sustain optimal brand awareness.

Our passion to innovate and our ability to embrace change helps us to sustainably move forward.

You are welcome to contact us for further enquiries.